Streaming Giant Wins Exclusive Multi-Year Oscar Agreement

YouTube emerges victorious in the competition for entertainment broadcasting’s most prestigious prize, securing exclusive worldwide Academy Awards rights through a landmark four-year partnership beginning in 2029. This groundbreaking agreement marks the most dramatic transformation in Oscar broadcasting history, moving Hollywood’s signature ceremony from traditional television networks to digital streaming platforms with unprecedented global reach and enhanced content delivery.
The comprehensive partnership delivers programming far exceeding standard ceremony coverage. YouTube will provide complete red carpet festivities, exclusive behind-the-scenes content, Governors Ball access, the Governors Awards ceremony, nomination announcements, the nominees Luncheon, Student Academy Awards recognition, extensive Academy member interviews, filmmaker conversations, film education programming, podcasts, and additional year-round content designed to transform the Oscar experience from an isolated annual event into sustained engagement with filmmaking excellence.
The Academy’s leadership enthusiastically embraced this partnership as alignment with organizational evolution. Bill Kramer and Lynette Howell Taylor emphasized their institution’s international character, noting that 21% of voting members now reside outside the United States. They characterized worldwide digital distribution as beneficial for Academy membership and the broader filmmaking community, advancing organizational mission while ensuring accessibility for global audiences passionate about celebrating creative achievement in cinema.
Neal Mohan, serving as YouTube CEO, welcomed the opportunity to steward the Oscars into the digital age. He praised the Academy Awards as an essential cultural institution while committing to inspire new generations through innovative digital experiences. This vision positions YouTube as responsible cultural custodian, recognizing that successful stewardship requires both respecting established traditions and embracing technological advancement that enhances accessibility and engagement for current and future audiences.
The competitive bidding attracted significant interest from major media companies including Netflix, NBCUniversal, and Disney, demonstrating perceived value of Oscar broadcasting rights. YouTube’s victory reflects its dominant position in streaming viewership, having achieved record American shares throughout the current year while successfully expanding into live event production. The platform’s September NFL broadcast attracted over 17 million viewers. Industry analysts project YouTube TV will become America’s largest pay-TV service by next year. Disney’s ABC network will broadcast three final ceremonies through 2028 before the historic transition, concluding a relationship spanning over half a century.